Jeans up your life!
Go to ZEB!
ZEB:
31 clothing brands under 1 roof. More then 28 shops. Fashion for women, men and kids.
ZEB’s questions: How do we make the brands work for us? How do we create a style for ourselves? How do we appeal to the young crowd? And the others? And last but not least, how do we get people in our stores?
- Client:
ZEB
- Industry:
Retail
- Media:
DM, eDM, Door tot Door, online
Creating a face. No, two faces ...
One for “the young and the restless” and one for “those before and after”. Each has its own photography, setting and clothes but both are very ZEB!
No, no photo shoot in South Africa, Hawaii or the MoMa in New York. Just "Magic Steve", a great concept, Jan the photographer, superb art direction and our friend Photoshop. Every target group its own universe and don’t forget: lots of space for the fashion brands!
See the 'behind the scenes' ...
ZEB Photoshoot - Behind the scenes
ZEB Photoshoot - Detail
Activate!
A "continuous DM", nice to explore … with a great offer. Sent to a very broad client database. And to activate the new stores? A door-to-door that sets the trend straight away.
ZEB knows its customers. ZEB has been perfecting its database for years. We know just how to make that deliver online. Emarketing and landing pages included!
Door to Door / Spread
