Loyal to yoghurt?
When you have great products, like Vitalinea does, you want to convince consumers and keep them interested.
And therefore, you need a bond. Or at least you want to know your consumer, to be able to address them directly, bringing across a relevant message that shows that Vitalinea is well above average. But how do you bond with your consumers if you can't spend all day hanging around by the supermarket fridge? We found a great way to meet customers...
- Client:
Vitalinea
- Industry:
Food
- Services:
Developing loyalty programmes & partnerships
- Media:
website, newsletter
A loyalty programme
We developed an online loyalty programme. It's as simple as that.
Visitors save points and get gifts.
And in return we get to know the consumer and can communicate directly with relevant messages.
What good is a loyalty programme that doesn't activate the brand?
The Vitalinea programme breathes what the brand stands for: being happy, healthy and slim. On the loyalty programme website, three friends share their thoughts on how they live a healthy fun life. All the gifts Vitalinea's fans save for in the loyalty programme, are exactly aimed at that: having fun with friends on a night out, enjoying a visit to the health club, .... great experiences to share and cherish. Brand activation in a pure form.
We provided the concept, shootings, website, crm software, partnership deals with other brands. Truly the full package.