Promoting a natural beauty
Destination marketing for the Antwerpse Kempen
Outdoor for everyone!
When you are a region overflowing with qualities - people and places - like the Antwerpse Kempen, choosing always looks like loosing. It's easy to know who you are, what your goal is and who you need to talk to. But what are you going to tell exactly? And how are you going to tell it? Enter Kunstmaan!
Tourism Antwerpse Kempen
Travel and Destination Marketing
Branding, CRM, Activation
Print, Online & Video
The Antwerpse Kempen already had a well-thought-out strategic vision, indispensable for every brand. Nonetheless, focus is essential in brand communication. Therefore, our first task was to summarize. One A4. Just a few keywords: the Antwerpse Kempen is the land of Buitenpretjes (Outside Jokes), offers outdoor for everyone, is happy-go-lucky and full of character. That says it all.
A profile that demands a fresh, cheerful, natural and sincere visual style.
Step 3: tell & sell stories
A tourist doesn't pay for just a charming hotel room, an exuberant dinner or a ticket to the local museum. He also buys stories and experiences. Because he would like to share them with his family and friends. That's why we sell inspiration, through smart design work, beautiful pictures, fun video's ... and the Kempenaars themselves.
It’s great to promote a brand that is cheerful, warm and full of character (besides the target audience, it also makes our designers and so, instantly happy). Campaigns range from inspiring 55.000 visitors on a “video-photo-story”-website, over letting Flemish actor Lucas Van den Eynde tell stories that made visitors spend 1300 hours on our website, to giving away free photographs of your holiday shots and learning people the Kempen-dialect to mingle with the locals. Makes us smile just thinking about it ...