Telenet Cloud Computing
At home Telenet stands for Internet at super speed, telephone and TV. That's been known for a while now. Companies can opt for Telenet for Business offering them products and services that make the telecom managers hop to work with a smile day after day. Too little companies are aware of this. That's why we show Telenet's genuine relevance as a partner for businesses in all B2B communication.
The cloud campaign, directed at smaller businesses, is the perfect illustration of that. Without getting tangled in all too technical explanations, it makes clear how useful cloud computing can be for SMBs. The tone is light and cheerful, instructive without too much detail, thus making clear that Telenet's cloud computing solution and their needs are a match made in heaven.
The online buzz generated by the Cloud Shop (Wolkenwinkel) and the attention drawn on the social media are converted into leads through radio and DM.
Facebook, LinkedIn, Blogs, Youtube, DM, Radio, Online Bannering, Slideshare, Instore, ...
Spread the word!
Starting point are 3 twinkle in the eye movies with actor Franck Focketeyn as a cloud salesman who explains expressively to his clients what cloud computing means. Next? Seeding on techblogs, tweeting, using the power of Slideshare, Linkedin and Facebook. All that remains then is to hope the movies are liked and shared.
Ik wil een wolk zoals de Ronny
Zo'n wolk is echt aanstekelijk
Met een wolk van klant naar klant
Awareness and relevance: check. And what about sales?
Just as essential. What is a prerequisite for cloud computing? A powerful Internet connection: Business Fibernet and the +1.200 hotspots. That message is put across through the radio campaign using the known 'het gaat vooruit' format en through a DM to 50.000 contacts.