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Pushing the right buttons for Philips Remotes

Development of an international Marcom Toolkit for Philips Remotes

Pushing the right buttons for Philips Remotes

Recognizable?

Do you have a TV? With a remote? Do you have a DVD-player or a Blue Ray ? With a remote? Do you have a stereo? With a remote? Do you have other devices with more “kaskes”? And you never seem to find the right one... Don't you just hate it?!

Me too!

Thank god for Philips.

One remote to handle all your devices no matter what brand they are. That’s the Philips Prestigo. And we get the opportunity to develop the international Marcom-kit. From concept over shootings to the development of a whole set of communication tools (PR, online, instore, outdoor, ads,..). So now we do know that there’s a solution for our living room crisis.

And it wasn’t hard to find the baseline:  “It’s magic!”