Pushing the right buttons for Philips Remotes
Development of an international Marcom Toolkit for Philips Remotes
Thank god for Philips.
One remote to handle all your devices no matter what brand they are. That’s the Philips Prestigo. And we get the opportunity to develop the international Marcom-kit. From concept over shootings to the development of a whole set of communication tools (PR, online, instore, outdoor, ads,..). So now we do know that there’s a solution for our living room crisis.
And it wasn’t hard to find the baseline: “It’s magic!”








