Look for a community
IKEA has many friends, even for a family store. So Kunstmaan set out to build a community around the brand. What would be the right central topic? It didn’t take us long to figure out.
- Client:
IKEA
- Industry:
furniture
- Services:
traffic boosting, overall communication
- Media:
newspaper, radio, online
Go Social
Every year, people look forward to the release of the new IKEA catalogue. So we created some extra momentum for the ‘catalogue drop’ by setting up a facebook fanpage. We have about 30,000 fans discussing IKEA, staying in touch with the brand and leaving posts on their wall. How's that for impact?









