Boosting traffic to the IKEA stores
Step One. Handle communication
When we got in touch with the Swedes, we didn’t have to invent IKEA. Luckily. But we committed to helping them out with their communication needs for the Belgian market to boost visitor numbers to their shops. We made this happen by staying loyal to the brand and maintaining consistency in style and execution, just by keeping it … simple.
traffic boosting, overall communication
newspaper, radio, online
Step Two. Generate traffic
Weekly promotions in typical IKEA style. Newspaper ads, radio commercials, online bannering. A mix of good-humoured and well-known IKEA communication, always linked to the IKEA Family loyalty program. Boosting traffic to IKEA stores has been just as much fun as doing a full-blown branding campaign.