A face
Gimv is an established and trusted business brand. But our partners at Gimv felt they needed a renewed brand definition and clearer style.
Based on the research they had already done, we helped Gimv develop and roll out their new brand strategy and corporate identity. A well-structured approach and great collaboration meant that we quickly agreed on a new logo and corporate identity that perfectly matches the leading brand that Gimv represents in the industry.
- Client:
GIMV
- Industry:
Finance
- Services:
Brand strategy
Logo design and corporate identity
Positioning campaigns (B, Fr)
Website, incl. CMS
Event communication
Annual report and other corporate communication
- Media:
Online
Mobile web
Print Ads
Corporate communication (general)
and deploy it online...
The new website was one of the first tools to carry the new corporate identity. It received an award for its clear financial communication which is in the first place down to Kaat and Lut's diligent work at Gimv. But we like to think the clear structure and layout of the site also help.
in campaigns...
Gimv is expanding internationally. The new brand identity helps Gimv to better position itself as a reliable partner in different markets.
We have developed 3 individual campaigns for the Belgian, French and Dutch markets. Gimv has very different exposure in these markets: a well-estabished brand in Belgium, rather new in France, and building on the foundations of an acquisition in the Netherlands.
It was interesting to cater for such diverse local situations. A tailored approach in every campaign, but always building on the same positioning fundamentals that are the basis for all our work with Gimv (and everyone else).
in everything.
We're happy that our clients trust us. We help out with pretty much everything.
We help define brand strategies, develop logos and visual identities, campaigns, corporate communication materials and more. That way we can build strong and long-lasting brands. For Gimv, for example, we've recently created an online annual report and mobile version of the site, illustrating Gimv's leadership position.
