One for each!
Acerta is an integrated HR partner for all entrepreneurs - starters, independent professionals, SMEs, HR professionals, bookkeepers and accountants. They each rely on Acerta’s experience and market expertise to optimise their administrative tasks and HR processes. A diverse target group with subtle differences in what they need and how they are best serviced. So why crank 'em all into one web site?
That's why we ended up creating 15 websites and grouped them under one corporate site. All 15 built on the same platform. All clearly part of the same Acerta family but each with its own character. And containing nothing but relevant content for its specific target group or subject.
Corporate sites, High-end content management, Usability & Information Architecture
The 15 sites run on Openmercury with integrated e-mail engine. About 70 Acerta co-operators publish all content through the backend assisted by a well-thought-out workflow system. And the +500 e-mail campaigns are again published and sent by Acerta co-operators.
Acerta has an especially numerous offer of trainings and events. Again, the best solution proved to set up separate sites. Features: a truly easy to search calendar and a user-friendly subscription wizard with integrated e-mail system to assure a smooth follow-up.
And while we're at it, why not create some significant web based tools? Like the 'Personal Development Plan' that assists employers in charting a career path together with an employee. Or the 'Outplacement Tool' that is used as an instrument for assisting employees after discharge. The 'HR GPS' helps large companies direct their HR management.